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07.09.09 · 09:08 Uhr
Mathematik und PR
Kategorie: Geistes- & Sozialwissenschaften · Kommentare: 1
"Your ideas and formulas are perfect and exactly what we are looking for""
Simon Singh hat im Guardian über seine Erfahrungen mit PR-Agenturen geschrieben:
I was asked to help promote a shopping exhibition by coming up with a formula that predicted the best day to start Christmas shopping. Of course, the perfect day had to coincide with the start of the shopping exhibition.
I decided to string the company along for a while, to test the elasticity of their integrity. I told them: "The equation would lead to a graph that gave a value for each day in the run up to Xmas in terms of how good it would be to start shopping on that day, and I would engineer the equation so that the graph peaked on the day you require. There would be no real science behind the equation, but it would look sensible and convincing."I went so far as to suggest some of the factors that might decide the best day to start shopping, and Clare, the nice lady from the PR company, replied: "Your ideas and formulas are perfect and exactly what we are looking for and it would be great to confirm you working with us."
My Quest for a Perfectly Awful Formula (Guardian, 4.9.2009)
Autor: Thilo· 1 Kommentar· Permalink· Trackback-URL
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Kommentare (1)
‘But the whole universe is outside us. Look at the stars!
Some of them are a million light-years away. They are out of
our reach for ever.’
‘What are the stars?’ said O’Brien indifferently. ‘They are
bits of fire a few kilometres away. We could reach them if we
wanted to. Or we could blot them out. The earth is the cen-
tre of the universe. The sun and the stars go round it.’
Winston made another convulsive movement. This time
he did not say anything. O’Brien continued as though an-
swering a spoken objection:
‘For certain purposes, of course, that is not true. When
we navigate the ocean, or when we predict an eclipse, we of-
ten find it convenient to assume that the earth goes round
the sun and that the stars are millions upon millions of ki-
lometres away. But what of it? Do you suppose it is beyond
us to produce a dual system of astronomy? The stars can be
near or distant, according as we need them. Do you suppose
our mathematicians are unequal to that? Have you forgot-
ten doublethink?’